A question for SEO people - unique articles Vs. duplicated articles
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Hi John, thanks for your reply!
I completely agree that testing is hard, but I think my method is going to be something like:
Promote two different articles on Digital Fusion:
- Write 5 unique articles and submit to 5 directories using the same anchor text. Measure result.
- Write 1 article and submit it to, more likely, 20 directories using same anchor text. Measure result.
As a level playing field I'm going to pick out two articles which have zero link value - no links, no diggs, very few tweets etc. I will also need to pick two pieces of anchor text that are reasonably similar so search volumes and competition is also similar.
Obviously the results won't be a scientific study but I think I'll be more informed than I am at present!
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Wednesday, 22 Sep 2010
11:19
Hey Matt,
It's a tough one. To be honest, the quanitity element will help more so for Bing/Yahoo and a little bit for Google.
The more Domains/IP addresses that link to you the better (within reason).
I think it comes more down to time. If it takes you a long time to distribute to 50 sites, it may not be high on your list of techniques to use. If however it's quick, then go for it. You can still also do the unique article method.
Testing for SEO is hard, but you could make a controlled test, by using one unique bit of anchor text for each technique and see which you get most movement for and which is quicker. Be sure to use anchor text that you personally arent getting links for elsewhere.
Taking time to spin the original article can help make it a bit more unique, but I would only advise doing this "properly" and making it still perfectly readable. After all, how many versions of the same thing is already out there just because people write differently and have different views about the same subjects.